Adoption of Mobile Services
نویسندگان
چکیده
This study investigates the adoption of mobile services across four different service categories. The adoption model underlying the study includes analysis of the motivational, attitudinal, social and resource-related influences on adopters' intention to use mobile services. Overall, the model explains 62-75 percent of the variance in " intention to use ". Two important findings stand out as very consistent across all four studies: The relatively strong influence of intrinsic and derived motivations and the lack of influence of social norms. This latter finding is rather surprising given past research on the importance of subjective norm in the adoption of new technology-based and communication services. Also notable is the observed differences in influences across types of services. Contrary to expectations, enjoyment and expressiveness were found to be important determinants of intention to use services that were dominantly utilitarian. By the same token, results revealed few effects of attitudinal processes on intentions to use established (as opposed to new) mobile services.
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